When it comes to traffic generation campaigns, one mistake can cost you an arm and a leg. And if you’re on a tight budget, you really can’t afford to be making silly errors, especially ones that you could easily avoid, right?
Native advertising truly is drop dead easy. That’s not to say that you can’t make mistakes in your campaigns, but if you follow the proven formula outlined in my Report, you should be well on your way to building successful advertising campaigns.
That being said, there are a few things I want you to be careful of. Avoid doing this at all cost.
Mistake #1: Link, and link again.
Your content should be designed to educate, entertain and inform. Native advertising will do the job of funneling traffic to your website, and maximizing your brand exposure IF you avoid the pitfall of turning your content into one giant advertisement.
It’s important to understand that the real power in native advertising is in your ability to feature your content alongside other relevant content AND on leading, authority and news sites that have the power to send you an unlimited amount of traffic.
This means do NOT over link, over-talk about your company or business, and especially do NOT over-promote yourself
Let your high quality, RELEVANT content do the work for you!
Mistake #2: Don’t be too serious.
The best native advertising campaigns are always the ones that focus on engaging and entertaining their audience.
In fact, some of the best campaigns feature cartoons, funny video clips (that have gone viral), and humorous articles that keep it light, and keep it fun. Focus on engaging your visitor and giving them a reason to check out who you are, and what you have to offer.
(And increase your chances of going viral, at the same time!)
Mistake #3: Keep it simple.
Your content doesn’t have to be the authority piece of the century. Many of the most effective native advertising campaigns are actually those that share images with funny captions, or in the case of Call of Duty, they set up an article that included 11 jokes that only COD gamers would know. This article went viral within hours. You can find the link, along with other case studies and examples in the main Report.
Mistake #4: Become a storyteller.
Write your content as though you are telling a story. Have a beginning, a middle, and an end. Keep it exciting and moving along. Your readers will appreciate this format, and it’s an easy structure to get used to using when crafting content. It’ll also keep it organized.
Ask your reader questions. Use intriguing images or videos, and work at shaping your content so that it speaks to your audience.
They’ll love you for it.
Next up we’ll talk about content discovery networks, and how they’ll transform your marketing campaigns quickly, and easily.
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